Evolve Webinar: Demonstrating ROI to exhibitors

Exhibitors are the lifeblood of many conferences and trade shows, yet proving their return on investment remains one of the sector’s biggest challenges. In this practical and insight-driven session, we’ll explore how event organisers can design, measure, and communicate exhibitor ROI more effectively — not just to justify spend, but to strengthen long-term partnerships and renewals.

Drawing on real-world examples from association and commercial events, our panel will discuss the tools, metrics, and conversations that truly matter when demonstrating value to exhibitors.

Whether you’re an event manager, sponsorship lead, or marketing professional, you’ll come away with fresh ideas and frameworks to help exhibitors see — and feel — the impact of their investment.

Learning Objectives:

By the end of this session, attendees will be able to:

Identify what ROI means from the exhibitor’s perspective — and how it differs from organiser metrics.

Build ROI measurement frameworks that balance financial and non-financial outcomes.

Communicate impact through data storytelling and post-event reporting.

Use insights to improve exhibitor experience and increase retention rates.

Demonstrate long-term value that extends beyond a single event.

Format:

A 45-minute panel discussion with audience Q&A.

Who Should Attend:

Association and membership body event professionals.

Commercial conference organisers.

Sponsorship and exhibition sales teams.

Event marketing and operations managers.