Evolve Webinar: How to prove the value of events through better measurement
This 45-minute webinar is designed to support event professionals in membership organisations at every stage of their career, exploring the value of robust measurement and evaluation. Our speakers will share their strategies for demonstrating the true impact of events.
Time & Location
17 Jul 2025, 10:00 – 10:45
Webinar
About the event
Full Webinar Recording:
This 45-minute webinar will help event professionals of all career stages that work in membership organisations understand the value of robust measurement and evaluation.
Panellists from both inside and outside the events industry discussed various options to measure success across learning objectives, delegate sentiment, commercial and financial outcomes and how to present these to support your business case.
Discover how your industry peers measure success for their events and take away ideas on how you can improve your own measurement strategy.
Learning Outcomes
How to measure and report multiple outcomes from your events
How to create statistically robust evaluations
How to use statistics to grow and develop in your role
Speakers:
Matt Grey, CEO, event:decision
Rob Curtis, Director, event:footprints
Suzanne Van Montfoort, Head of Research, Explori